Services / The Reel
THE REEL showcases the best international TV advertising and identifies the creative teams behind these campaigns. It is the first to spot award-winning executions months before the festivals and ceremonies take place.
Producing the most visually arresting TV advertising within the confines and restrictions imposed by the brief, is the ultimate challenge for any creative. The Reel reviews the best of the best, discovers who made them and identifies those on the highway to award success.
Published online and accompanied by a monthly DVD, The Reel's subscription-based service is used by the creative community as inspiration for future campaigns, as a talent scout for rising stars and as a directory of contact details.
www.thereel.net, The Reel's online resource, is the most extensive online screening room of international advertising. Updated daily, the site contains more than 50,000 of the most innovative TV ads. All spots featured are fully researched and cross-referenced and available to view instantly. The advanced search functionality enables users to browse the archive by agency, production company, director and editor.
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Benefits of subscribing to The Reel
See award winning advertising - access to 50,000 of the world's most creative spots dating back to 1985
Know who's behind the ads– each ad has full agency and production credits
Discover new creative talent
Share and compare creativity, personal play-lists can be created, and emailed
