Services / BrandUK
The comprehensive and cost-effective single source for expenditure and creative intelligence across UK press and television.
Brand UK monitors TV, cinema, radio, press, outdoor and the Internet, providing creative and spend intelligence for these disciplines. The service even supplies examples of key creative for direct mail and non-traditional techniques including mobile, viral and ambient. Individual client sites are updated daily with new creative executions as well as ad spend for press and Internet. TV ad spend figures are added as soon as the BARB figures are released.
Brand UK links ad spend to individual creative executions delivering detailed schedules of when and where ads ran, as well as costs. This allows you to gain a greater understanding of competitors' targeting and strategy.
As part of your Brand UK site, we can also provide ADvantage Flash reports, offering an easily digestible summary of recent key activity. Advertising is filtered and analysed to highlight new tag-lines, new products and services, new copy claims, geographical changes and cross-media activity. All copy is fully transcribed and easy to sort.
 Download PDF Factsheet |
Benefits of using BrandUK
See the creative first - sites are loaded daily
Identify competitors' media buying strategies
Verify that ads ran as booked - positional information for each ad
ADvantage Flash Reports select, aggregate and deliver analysis on key ads
Compare creative and expenditure
