Services / Xtreme ADvantage
Xtreme ADvantage offers a premium level of service to help clients cut through the data overload and tell them what they need to know.
Given the volume of competitive advertising activity, it is no longer sufficient just to tell busy advertising professionals what’s new. Xtreme ADvantage tells you what is important.
All competitive activity is distilled and analyzed to highlight changes in strategic direction and compare new claims, ingredients, taglines, new products/services to previous copy and key competitors. ALL COPY is translated, searchable via Boolean wildcard word searches and has 10 easy to sort drill down fields.
ADvantage Flash Reports aggregate this information weekly into easily digestible summaries and deliver it directly via email to those who need to know, client global teams. Clients are then able to turn around defensive tactical responses to competitive activity with unprecedented speed.
The Flash Reports link directly to the client ADvantage website that is updated daily, making a continuous creative pipeline and strategic analysis tool. The sites are simple, fast and IP filtered so no Passwords are required.
ADvantage keeps clients’ global teams in-sync, accelerates learning and shortens response time. The outcome is savings due to targeted monitoring, single source efficiency and increased mind space for busy managers.
Contact
Simon Wylie45 Foubert’s Place, London
W1F 7HQ, United Kingdom
T: +44(0)20 7575 1987 | F: +44 (0)20 7575 1907
Carol Morrison
212 W Superior Street, Suite 403
Chicago, IL 60610, USA
T: +1 312 649 8222 | F: +1 312 649 8221
 Download PDF Factsheet |
Benefits of using Xtreme ADvantage
Save search time - key intelligence pushed straight to your desktop
Understand competitor ideas in any language - word for word translations and full word search functions
Shorten response time as teams are in-sync and updated weekly on significant new copy
