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X-tribes Series
The X-tribes series is the first of its kind. Through regular analysis of thousands of press, research and advertising sources, X-tribes delivers essential insight on a growing range of consumer groups. Each X-tribes report provides:
An analysis of current and emerging trends within your market – social, cultural and political developments, lifestyle choices, purchasing behaviour and brand attitudes
A breakdown of the latest news, advertising and marketing strategies, media activity and product developments divided by lifestyle and industry sector
A compilation of key creative campaigns aimed at your target audience
The X-tribes series includes the teenage, kids and Chinese markets, and other key consumer groups are regularly added to the range.