PRESS RELEASE - 26th March 2010
Ebiquity to expand its offering with proposed Xtreme & TMC deals
Ebiquity plc, the AIM-listed media and marketing analytics company, today announces plans to join forces with international advertising and media intelligence group, Xtreme Information Services Ltd. At the same time Ebiquity also plans to acquire media monitoring company TMC (Thomson Media Control GmbH KG) in Germany, in which Ebiquity currently holds a 50% interest.
The transactions will bring together the leading international players in media analytics and advertising intelligence to form what will become an unrivalled global business. Ebiquity’s already strong international client offering will be enhanced by the addition of international advertising monitoring capabilities and competitive insight.
In the UK Ebiquity owns Billetts Media Monitoring which helps marketers to track, analyse and respond to their competitors’ advertising across all channels, while Xtreme Information allows advertisers to do the same internationally. In addition, Ebiquity has a growing global network under the Billetts brand, helping brand owners to continually improve their media and marketing ROI. At present they have offices in 11 countries and a wider global network of partners.
Nick Manning, COO at Ebiquity plc said, “We are delighted at the prospect of joining forces with Xtreme to offer clients a better and broader service. Our two businesses complement each other perfectly and the combined pool of data, expertise and talent will position us well to meet marketers’ growing demands for media insight.”
Simon Wylie, Managing Director at Xtreme said “Ebiquity is a great business with strong client relationships both in the UK and globally. Together we will present a compelling and unrivalled proposition to agencies and brand owners globally.”
The acquisitions are scheduled to be finalised at a General Meeting of Ebiquity shareholders on April 13th.
Ebiquity plc is a leading international supplier of media and marketing analytics providing a wide range of services and tools to over 400 clients worldwide. Ebiquity’s lead brand in media analytics is Billetts, which is focussed on continually improving clients’ media and marketing ROI. Services include media auditing and consultancy, media monitoring and marketing effectiveness consultancy. With headquarters in London, Billetts now has offices in 11 countries including the US, Germany, France and Ireland. Ebiquity’s other brands include Newslive, an editorial monitoring and evaluation service and ePublisher, an online advertising vouching system. www.ebiquity.com
Xtreme Information Services Ltd is an advertising and media intelligence company and works with over 65 of the top 100 global brands and every major agency network worldwide. Xtreme captures and archives more than 50,000 new TV and press advertisements every month from over 60 countries, as well as cinema, radio, outdoor and internet banner ads. Headquartered in London, Xtreme also has operations in Newcastle, Paris, Hamburg, Sydney, and Chicago offering premium value added analysis service. www.xtremeinformation.com
For more information contact:
Nick Manning, Chief Operating Officer, Ebiquity plc on 020 7650 9600 Simon Wylie, Managing Director, Xtreme Information 020 7575 1800
